Not getting any traffic to your local small business website? Have you been asking yourself why the phone hasn’t been ringing even though you have a website?

Having a website is great, however the fact remains that you need to get the word out that your business and website exists.

I was watching some training videos recently and in it they said there are well over 200 million websites on the internet. 200 Million!!! That doesn’t even take into account all the Facebook, Twitter, mySpace, and numerous other social networks.

So How Are Visitors Going to Find Your Site

For some small businesses I recommend that they use the social media outlets as much as possible. The problem of course remains that these small local businesses are too busy performing their craft (plumbing, business coaching, dance instruction)

I have personally just came around on the value of small businesses leveraging Facebook specifically. If you truly offer a product and amazing service in your city or town, the buzz will grow organically.

People will want to share your greatness. It’s what we do. Every chance I get I tell people about my dance instructors at DFWsalsa and my improv trainers at Dallas Comedy House. See I just did again!

I am willing to bet you do the same. That’s the beauty of social media. This method id highly recommended and will also allow you to stay in touch with your people and offer them specials you may want to promote.

There is one aspect I can’t stress enough to social media… BE SOCIAL! Interact! Care! If you can’t do that yet still want to maintain some type of presence than hire someone to do it for you. I know several people that offer this as a service to their clients.

If you have a hard time being social, then you will be giving off the perception of a spammer. I have personally removed people that would only interact with me when they were trying to promote and event or sell a service. BE GONE!

You don’t want to be that guy that gets so annoying that someone has to go out of their way to remove you from their stream.

Social Media involves an investment of time for sure. Like I mentioned you can hire someone to do this for you if you have it in your budget to free your time from it.

But you need to be doing something to get your possible clients to your site and let them know you more than capable of helping them with their needs.

In one of my next posts I will write about a Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC)  methods that will also drive traffic to your site. Stay tuned!